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Entrepreneurial marketing is a hybrid concept of entrepreneurship and marketing defining business for future challenges. This study aims to examine the following two issues of entrepreneurial marketing concerning impact of perceived quality on customer delight: first, identifying entrepreneurial marketing factors of delight and customer perceived quality to develop the model; second, applying the aforesaid model to discriminate customer delight in categories of gender as male delight and female delight.

In this endeavour, the authors examined the data collected from survey of Indian mobile users. In total ten perceived quality predictor variables are used to measure customer delight. Further, for identifying the difference in male delight and female delight, discriminant analysis is used.

The conceptual and empirical vantage point of study provides a framework to entrepreneurs emphasizing on male and female customers distinctly during marketing.

The results are used to sketch the profile of male and female customer segment, and innovative applications are discussed for business success. Though proposed approach is limited to gender, mobile users still open the avenue for researchers to work on other demographic factors and product categories.

The theoretical underpinnings warrant practical applications of quality dimensions in telecom market for creation of customer delight. The present gender classification of customer delight will assist the entrepreneurs, intrapreneurs and product developers in developing the competitive business policy.

The classification of male and female delight suggests the female segment of Indian telecom market is socially important and as similar to the male segment.

The study is a novel assessment of customer delight on gender quality perception contributing the newly explored concept of entrepreneurial marketing.

This study aims to understand how the texture shape, number of textures and addition of nanoparticle additives in lubricants impact the dynamic characteristics of journal bearing by comparing six different texture shapes like triangle, chevron, arc, circle, rectangle and elliptical applied in pressure-increasing region under various geometrical and operating conditions.

The finite element method approach has been employed to solve governing Reynold’s equation, assuming iso-viscous Newtonian fluid, for computation of performance parameters like stiffness and damping coefficient, threshold speed, etc. By using a regression model, the impact of adding nanoparticles Al₂O₃ and CuO to the base lubricant on viscosity variation is calculated for selected temperature ranges and weight fractions of nanoparticles.

The arc-shaped texture with an area density of 28.27%, eccentricity ratio of 0.2 and texture depth of 0.6 exhibited 35.22% higher direct stiffness and 41.4% higher damping coefficient compared to the lowest value in the circle-shaped texture. Increasing the number of arc-shaped textures on the bearing surface with low area density led to declining stiffness and damping parameters. However, with nanoparticle additives, the arc-shaped texture further showed 10.75% and 8.11% improvement in stiffness and 9.99% and 4.87% enhancement in damping coefficient for Al₂O₃ and CuO, respectively, at 90 °C temperature and 0.5% weight fraction.

By understanding the influence of texture shapes on the dynamic characteristics, engineers can design bearings that exhibit improved stability and enhance overall performance.

This study aims to investigate the impact of surface waviness on the static performance parameters of hydrodynamic journal bearings operating with lubricants containing copper oxide (CuO) and cerium oxide (CeO₂) nanoparticles.

The static performance parameters of bearings with surface waviness and the addition of nanoparticles in lubricants were calculated using the nondimensional form of Reynolds equation and finite element method. Static performance parameters are calculated at different waviness numbers in the circumferential, axial and both directions at various wave amplitudes with variable viscosities of lubricants with nanoparticles using the viscosity equation forming a relationship between the relative viscosity, temperature and weight fraction of nanoparticles in lubricant developed from the experimental results.

The computed results indicate that the impact of waviness on the bearing surface enhances the load capacity, reduces friction coefficient, and is more effective in the circumferential direction than in the axial direction or in both directions. The addition of CuO and CeO₂ to the lubricant enhanced its viscosity which further improved the steady-state parameters of the wave bearing.

This study is based on a numerical technique, which has significant limitations, and the simulated results must be tested experimentally.

The current findings will be beneficial for designers to improve the performance of hydrodynamic journal bearings.

The calculated results demonstrate that the combined effect of the surface waviness on bearings and the addition of nanoparticles to lubricants can greatly increase the performance of hydrodynamic journal bearings.

The game of cricket that originated in Britain thrives on passion and the following it generates in India and other South Asian countries is tremendous. The Board of Control for Cricket in India (BCCI) is the apex governing body that controls all cricketing events in the India. Being the richest such body, BCCI is the most powerful national body among similar organizations across countries where cricket is played. The world of cricket saw a sea change with the introduction of the Indian Premier League (IPL) due to its unprecedented commercial success. The case describes the betting scandal that hit IPL, BCCI and its promoter in the middle of 2013. The scandal involved the son-in-law of the President of BCCI. The events following the scandal saw the Supreme Court of India, the highest judicial body in the country, to indict BCCI and its President of serious misgovernance. Set in this backdrop, the case highlights governance issues in the functioning of not for profit organizations such as BCCI. The case provides an opportunity to reflect on and discuss as to how such quasi-public bodies ought to be governed.

The traditional postcolonial focus on the modern and the European, and pre-modern and non-European empires has marginalized the study of empires like the Ottoman Empire whose temporal reign traversed the modern and pre-modern eras, and its geographical land mass covered parts of Eastern Europe, the Balkans, Asia Minor, the Arabian Peninsula, and North Africa. Here, I first place the three postcolonial corollaries of the prioritization of contemporary inequality, the determination of its historical origins, and the target of its eventual elimination in conversation with the Ottoman Empire. I then discuss and articulate the two ensuing criticisms concerning the role of Islam and the fluidity of identities in states and societies. I argue that epistemologically, postcolonial studies criticize the European representations of Islam, but do not take the next step of generating alternate knowledge by engaging in empirical studies of Islamic empires like the Ottoman Empire. Ontologically, postcolonial studies draw strict official and unofficial lines between the European colonizer and the non-European colonized, yet such a clear-cut divide does not hold in the case of the Ottoman Empire where the lines were much more nuanced and identities much more fluid. Still, I argue that contemporary studies on the Ottoman Empire productively intersect with the postcolonial approach in three research areas: the exploration of the agency of imperial subjects; the deconstruction of the imperial center; and the articulation of bases of imperial domination other than the conventional European “rule of colonial difference” strictly predicated on race. I conclude with a call for an analysis of Ottoman postcoloniality in comparison to others such as the German, Austro-Hungarian, Russian, Persian, Chinese, Mughal, and Japanese that negotiated modernity in a similar manner with the explicit intent to generate knowledge not influenced by the Western European historical experience.

The primary aim of this study is to detail the use of soft computing techniques in business and management research. Its objectives are as follows: to conduct a comprehensive scientometric analysis of publications in the field of soft computing, to explore the evolution of keywords, to identify key research themes and latent topics and to map the intellectual structure of soft computing in the business literature.

This research offers a comprehensive overview of the field by synthesising 43 years (1980–2022) of soft computing research from the Scopus database. It employs descriptive analysis, topic modelling (TM) and scientometric analysis.

This study's co-citation analysis identifies three primary categories of research in the field: the components, the techniques and the benefits of soft computing. Additionally, this study identifies 16 key study themes in the soft computing literature using TM, including decision-making under uncertainty, multi-criteria decision-making (MCDM), the application of deep learning in object detection and fault diagnosis, circular economy and sustainable development and a few others.

This analysis offers a valuable understanding of soft computing for researchers and industry experts and highlights potential areas for future research.

This study uses scientific mapping and performance indicators to analyse a large corpus of 4,512 articles in the field of soft computing. It makes significant contributions to the intellectual and conceptual framework of soft computing research by providing a comprehensive overview of the literature on soft computing literature covering a period of four decades and identifying significant trends and topics to direct future research.

The financial technology (FinTech) era has brought a revolutionary change in the financial sector’s customer experiences at the national and global levels. The importance of artificial intelligence (AI) in the context of FinTech services for enriching customer experiences has become a new norm in this modern era of technological advancement. So, it becomes crucial to understand the customer’s perspective. The current research ranks the factors and sub-factors influencing customers’ perceptions of AI-based FinTech services.

The sample size for this study was decided to be 970 respondents from four Indian cities: Mumbai, Delhi, Kolkata and Chennai. The Fuzzy-AHP technique was used to identify the primary factors and sub-factors influencing customers’ experiences with AI-enabled finance services. The factors considered in the study were service quality, trust commitment, personalization, perceived convenience, relationship commitment, perceived sacrifice, subjective norms, perceived usefulness, attitude and vulnerability. The current research is both empirical and descriptive.

The study’s three top factors are service quality, perceived usefulness and perceived convenience, all of which have a significant impact on customers’ experience with AI-enabled FinTech services discussing sub-criteria three primary criteria for customers’ experience for FinTech services include: “Using FinTech would increase my effectiveness in managing a portfolio (A2)”, “My peer groups and friends have an impact on using FinTech services (SN3)” and “Using FinTech would increase my efficacy in administering portfolio (PU2)”.

The current study is limited to four Indian cities, with 10 factors to understand customers’ preferences in FinTech. Further research can focus on other dimensions like perceived ease of use, familiarity, etc. Future studies can have a broader view of different geographical locations and consider new tech to understand customer perceptions better.

The study’s findings will significantly assist businesses in determining the primary aspects influencing customers’ experiences with AI-enabled financial services. As a result, they will develop strategies and policies to entice clients to use AI-powered FinTech services.

Existing AI research investigated several vital topics in the context of FinTech services. On the other hand, the current study ranked the criteria in understanding customer experiences. The research will substantially assist marketers, business houses, academicians and practitioners in understanding essential facets influencing customer experience and contribute significantly to the literature.

The purpose of this paper is to analyze the relationship between theory and history, or more specifically the role and use of theory in the field of history of education. It will explore the following questions: What is theory, and what is it for? How do historians and, in particular, historians of education construe and use theory? And how do they respond to openly theoretical work? The author poses these questions in light of ongoing discussions in the field of history of education regarding the role, relevance, and utility of theory in historical research, analysis, and narratives.

The explicit use of theory in historical research is not altogether new, tracing an intellectual genealogy since the mid-1800s when disciplinary boundaries among academic fields were not so rigidly defined, developed and regulated. The paper analyzes three books that are geographically located in North America (USA), Australia, Europe (Great Britain) and Asia (India), thereby offering a transnational view of the use of theory in history of education. It also examines how historians of education respond to explicitly theoretical work by analyzing, as a case study, a 2011 special issue in History of Education Quarterly.

First, the paper delineates theory as a multidimensional concept and practice with varying and competing meanings and interpretations. Second, it examines three book-length historical studies of education that employ theoretical frameworks drawing from cultural, feminist poststructuralist and postcolonial approaches. The author’s analysis of these manuscripts reveals that historians of education who explicitly engage with theory pursue their research in reflexive, disruptive and generative modes. Lastly, it utilizes a recent scholarly exchange as a case study of how some historians of education respond to theoretically informed work. It highlights three lenses – reading with insistence, for resistance, and beyond – to understand the responses to the author’s paper on Foucault and poststructuralism.

Setting theory to work has a fundamentally transformative role to play in our thinking, writing and teaching as scholars, educators and students and in the productive re-imagining of history of education.